Let me briefly introduce myself. I am a product veteran who has been in the industry for many years. I have work experience in enterprise informatization and e-commerce full-process business. Currently, I am a product manager in the field of logistics supply bulk sms service chain. Today is my first voice on the Internet platform. First, I will share with you the steps and experience (8+3+4+5) of building a product from 0 to 1 over the years. I hope it can help those product managers who have just entered the industry to better Good understanding of how the product is built. The meaning behind 8+3+4+5 First of all, 8- represents 8 stages, namely-requirement research, scheme design, project approval, R&D stage, testing stage, online UAT, product promotion, and project review Secondly, 3- represents 3 diagrams, namely - business flow chart, system interaction diagram, and data flow interaction bulk sms service diagram Next, 4- represents 4 Excels, stakeholder table, scheduling progress tracking table, core function points, and UAT function acceptance table
Finally, 5- represents 5 documents, project (Note: Some of the documents can be output by the project manager, such as: scheduling progress tracking bulk sms service table, project PPT and review PPT, etc.) Case Analysis Background: One day, due to business needs, it is necessary to increase the shopping process of XX business on the XX platform. When I receive this requirement, I first progress to the requirement research stage, where I usually answer these questions accordingly, such as: What to do? Why do it? For whom? What can you bring when you're done? What is it like now? How did others do it? So what is behind each question we need to answer? Let me explain one by bulk sms service one: 1) What to do? Mainly let the product manager sort out the scope of requirements, and at the same time need to consider which resources are involved, and finally output: the list of stakeholders and the list of core functions. 2)
Why do it? Sort out the business background and conduct feasibility analysis and use of requirements. 3) For whom? Get to know our real users and enrich your bulk sms service stakeholder list to use. 4) What benefits can you bring when you finish it? It is mainly necessary to let the product manager understand the benefits of the demand and what problems can be solved. In addition, we need to consider our input-output ratio and so on. 5) What is the status quo? See how business is doing now? Mainly for output: use of business flowcharts. 6) How did others do it? Competitive product analysis is required, and competitive product analysis documents can be output, but this time I did not list them separately, and decided according to the actual situation. An example of the output content is bulk sms service as follows: (1) Example of business flow chart: (2) List of stakeholders: (3) List of core functions: After the demand research phase is over, the next step is to enter the program design phase .